Books-A-Million stores feature the Joe Muggs Café — a full line coffee and espresso bar offering a wide selection of gourmet coffees, teas, desserts and brewing supplies. The brand also includes stand-alone Joe Muggs Newsstands that combine an expanded café with an exhaustive selection of magazines, newspapers and best sellers.
In developing the web presence for Joe Muggs, NetCentral provided custom photography to capture the richness of the products and the decor. The project also required special considerations to enable the presentation of multiple product types and a separate fulfillment process to ensure that perishables such as cookies arrive fresh. The site is integrated with BAMM.COM to allow purchases from both stores with one shopping cart.